Disrupting Diabetes

The model of Disruption

The model of Disruption

I’ve been asked by a large Dubai school to present and conduct a sort of creativity seminar for their older students.  As part of a creative agency, TBWA, we practice a motto of ‘disruption’, which is a way to break brands out of the ordinary and turn them extraordinary. Sometimes this can be very difficult when we are asked to create advertisements for bland or boring subjects. But it is through Disruption that pet food, in the case of Pedigree, became a call sign for ‘the love of dogs’, creative outdoor, print and tv campaigns as well as great events. Examples of some ads can be found here.

Because people often tell me that it is hard to be Inspired by Diabetes (as mentioned in a previous post) I thought why not bring the concept of Disruption to diabetes. This way, kids can learn about the disease, be given tools to tap their creativity and put the two together to make art that will be entered into the competition. The purpose for me is to engage older kids and get them to submit art in a variety of media so that I can share it with the world.

If anyone has any ideas how to get students excited, please let me know. Any brainstorming techniques, cool diabetes visuals, examples of diabetes art, it would be a big help.

Having fun!!!

In the spirit of ‘Inspired by Diabetes’ I thought it would be nice to look at some places around the web that take a lighter approach to awareness and living with the disease.

The American Diabetes Association has a section on their website called ‘Fun and Games’. It is a page featurning many diabetes-themed games to take your mind off diabetes for a few minutes. Games such as Build a Healthy Kid and the Interactive Crossword puzzle are both educational and fun for kids.  

There are a number of fun quizzes online to test your knowledge of diabetes. One great one is the Celebrity Diabetes Quiz on Diabeteens.com. This quiz is more diabetes specific but still fun.

Here’s a neat game on the diabetes blog Tudiabetes – It is a True or False game played through the comments section of the post.

Calling all Middle East artists, musicians, poets, videographers

UAE poster

UAE poster

The Inspired by Diabetes art competition is back in Egypt, Lebanon and the UAE and this year there are even more great prizes, including art studio space from the Jam Jar, professional photography classes, art workshops, music studio recording time and other great prizes.

Anyone from any age with any level of skill can enter in any category. The competition is wide open so forward this email to your friends.

For more information check out:

www.inspiredbydiabetes-me.com (official site)

I’m Inspired by Diabetes (Facebook group)

www.inspiredbydiabetes.com (global site)

Or email: inspiredbydiabetes-me@tbwaraad.com

Congratulations to global winners

At this year’s launch of Inspired by Diabates in Lebanon and UAE, a special ceremony was made for the artists who submitted last year and whose work went on to win in the global Inspired by Diabetes contest.

The global IBD site displays the great work that won from last year. You can find it here. But I think this year we can do even better and entries from the Middle East can win the grand prize.

Here We Go!!

The UAE, Lebanon and Egypt inspired by Diabetes campaigns are launching this weekend for World Diabetes Day. Share with me any other events going on in the Middle East that are meant to raise awareness about diabetes.

http://www.worlddiabetesday.org – check out the International Diabetes Federation’s Unite for Diabetes, Diabetes Day site for information on how you can help alert people to diabetes’ devastating effects on the region.

Inspired by Diabetes at Ibn Battuta Mall, Dubai

This week, Inspired by Diabetes in the UAE is partnering with Ibn Battuta Mall’s Unite for Diabetes awareness week. Come by and spend some time getting your blood sugars checked, enjoy some fun activities and learn about the disease that is affecting 1 out of every 5 people in the country.

Visit us at the Inspired by Diabetes art area and use our supplies to make your diabetes-inspired creation. You will have the chance to enter it into the competition even before the official launch.

The event continues from 3pm until the mall closes from the 10-15. Bring your friends.

http://www.ibnbattutamall.com/

Inspired by Diabetes Art Contest 2008

The Middle East edition of the global art contest ‘Inspired by Diabetes’ will be starting up again soon. Contestants will be invited to submit their poetry, prose, music, video and visual art relating to how diabetes affects them, their society and loved ones. Stay tuned for more information or email Inspiredbydiabetes-me@tbwaraad.com to be added to the mailing list.